A digital communication plan
for your organization.
A complete strategic framework: diagnosis, audiences, messages, channels and calendar. Everything documented, traceable and ready to execute. Delivery in 60–90 days.
Communicating without a plan is reacting.
Reacting has a cost that isn't always visible.
Four symptoms that appear when an organization has no structured communication plan.
Content without judgment
Reactive posts, survival-mode calendars and editorial decisions that depend on the mood of the week — not on a strategy.
Fragmented messages
Every department communicates its own thing. The organization emits noise, not a coherent narrative that builds position.
Budget without return
Investment in channels, tools and agencies with no framework to justify what works and what doesn't. Without a plan, there's no reference to measure against.
Teams without direction
The communication team works, but with no shared north star. Energy dissipates into emergencies that could have been anticipated.
What the communication plan includes.
A living strategic document, not a PDF that ends up in a drawer. Every deliverable has an owner, a rationale, and is reviewable against real data.
Situation diagnosis
An audit of current communication: active channels, messages issued, real vs. desired positioning, gaps and opportunities.
- Digital presence and reputation analysis
- Benchmarking against sector references
- Internal interviews with key stakeholders
- Stakeholder map and influence relationships
Strategic framework
The core of the plan: who the audiences are, what they're told, why that and not something else, and how success is measured.
- Definition of priority and secondary audiences
- Central narrative and key messages per audience
- SMART objectives with associated KPIs
- Priority channels with documented selection criteria
12-month operational plan
Translating strategy into concrete actions: what gets done, when, who does it and how it's evaluated each quarter.
- Editorial calendar structured by channel and audience
- Indicative budget by line of action
- Dashboard with tracking metrics
- Quarterly review protocol
How we build the communication plan.
Four phases. Each with working sessions with you, decisions documented and validation before moving to the next.
Kickoff and diagnosis
Weeks 1–3. Kickoff meeting, access to existing data, internal interviews and analysis of the current situation. We deliver the diagnosis for validation.
Strategic definition
Weeks 4–6. Working session to define audiences, narrative and messages. First version of the strategic framework for internal review.
Operational plan
Weeks 7–10. Translating strategy into actions, calendar and budget. Adjustment session with the team responsible for execution.
Delivery and activation
Weeks 11–12. Executive presentation of the complete plan. Training for the internal team on the framework and tracking indicators.
Organizations that need structure,
not just activity.
Public administrations
City councils, provincial councils, autonomous bodies and public-sector entities that need an auditable plan compatible with public procurement requirements.
Companies with a complex structure
Organizations with multiple departments, brands or territories that need a coherent narrative and a plan that aligns every team.
Foundations and the third sector
Entities with a public or social mission that communicate a lot but without a structured plan. The plan gives them criteria to prioritize and to demonstrate impact to their funders.
Organizations in transition
Entities that have changed leadership, have grown, or are reformulating their positioning. The plan sets the new starting point and guides the communication of change.
What others don't document.
We deliver it.
Proprietary, certified methodology
VISTA is Autoritas's working framework: Plan, Do, Check, Adjust. It's behind every decision in the plan and makes it auditable, not just presentable.
Traceability of every decision
Every strategic choice is documented: why that audience, why that message, why that channel. We don't deliver a closed document — we deliver explicit judgment.
A plan that coexists with execution
If you execute it internally, you have the framework. If you continue with us, the plan directly becomes the working basis. There's no starting from zero.
Compliance from the start
We work under certified ISO 9001, ISO 27001 and ENS. The plan integrates regulatory requirements from the outset — not as an afterthought.
What people usually ask before getting started.
What exactly does the plan include?
Situation diagnosis, stakeholder map, narrative and key messages, objectives with KPIs, channel selection with documented criteria, a 12-month editorial calendar and a tracking dashboard. All in a single executive document with an operational version for the team.
How long does it take to deliver?
Between 60 and 90 days from kickoff. The timeline depends on the internal team's availability for working sessions and interim validations. There are no shortcuts that don't compromise the quality of the diagnosis.
Can I contract only the plan, without execution?
Yes. The plan is an independent service. Many clients use it as a framework to execute with their own team or with other providers. If they later want to continue with us, the plan directly serves as the basis — there's no need to repeat the strategic part.
Does it work for a small organization?
Yes, with nuance. The diagnosis and strategic framework are valid for any size. The operational plan is calibrated to the organization's real resources — there's no point planning for 10 channels if there's one person to manage them.
How is this different from what a conventional agency does?
A conventional agency usually delivers a positioning document and an editorial calendar. We deliver a living framework: every decision justified, tracking indicators, a quarterly review protocol and the ability for analytics to feed back into the plan in real time.
A 30-minute conversation
to see if we're a fit.
Tell us where your organization stands. No sales pitch, no commitment. We respond with judgment within 48 hours.
Request information about the planReply within 48h · No commitment · Conversation with a senior consultant