Analysis and methodology for public communication leaders. Every piece is a tool, not a post.
The first Autoritas Barometer measures how ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok and Mistral recommend the Comunitat Valenciana and its destinations to people planning a trip.
Read analysisPublishing more doesn't mean communicating better. The difference is having a system that connects every action to an objective.
Read analysisWhen there are many actors, channels and messages, the challenge isn't producing content but coordinating with purpose.
Read analysisLikes, followers and reach aren't enough. You need indicators that inform real decisions.
Read analysisAI transforms content production but doesn't replace strategy. What changes is the how, not the why.
Read analysisAn organization's perception is formed at every touchpoint. Without consistency, there's no sustainable reputation.
Read analysisInstitutions need to communicate with citizens on digital channels, but with rigor, transparency and purpose.
Read analysisBefore choosing where to communicate, you have to define what to say and to whom. Most failures start there.
Read analysisBeing online isn't the same as having a strategy. The difference lies in intentionality and measurement.
Read analysisA good dashboard doesn't show everything, it shows what matters. How to design panels that help you decide.
Read analysisA short idea for public communication leaders. Methodology, judgment and readings from the field. No noise, no filler.
We publish on Substack. Unsubscribe in one click.
